Panda & Penguin Algorithm Updates Does Google Run A Zoo?

Well you may be excused for thinking so when all you read online is Panda & Penguin algorithm updates. No Google is not creating a zoo, there is no gatekeeper stopping you from entering the "search engines" (unless of course you are doing something wrong with your website, then you may be left sitting outside on the park bench!) For those of you unsure what the heck a Panda or Penguin algorithm updates is, it is simply the "name" been given to Google's algorithm updates. To save boring you to tears with history, Panda is relatively old news and the latest furry creature on the block is … [Read more...]

Back Linking The Old Way Is Not The Right Way

Are you doing your own back linking to your small business website? Australian businesses take note for the sake of your rankings! The world of link structure has changed since the introduction of Google's Penguin. We are sure you have heard about it online, through a blog, maybe even talked about in Facebook. If your site has disappeared off the front page of Google, second or third page you may be jumping up and down blaming it all on Google, ranting "why punish me!" "someone get me the phone I want to give them a piece of my mind!!" Unfortunately no amount of yelling or dancing up and … [Read more...]

SEO Techniques And Social Network Sites Blending Together

SEO Techniques And Social Network sites blending together for your small business?? Why bother?? With the increase in the value of quality content on your small business website from search engines like Google you really need to look at blending SEO techniques and social network sites together. Now with the additional need to have a strong link presence from social networking sites, there are even more chances than ever before to blend SEO techniques and social network site options. Be aware though it doesn't always include producing content that fits the requirements of both social … [Read more...]

Social Networking For Small Business Does It Work?

Social Networking for Small Business... YES/NO? Social networking used to be dominated solely by individuals searching for friendship online. Times certainly changed very quickly when savvy yet sensible businesses started to understand the value of connecting with "potential new customers" through the wide range of social network sites that are launching almost monthly. They have discovered the convenience with which they can keep in touch with clients, suppliers, and a host of others.  As a matter of fact, there are now sites that cater especially to businesses. Social networking … [Read more...]